BRANDING / PACKAGE DESIGN

YEONG SUKS HOMESTYLE

Yeong Suks is a food distributor offering a range of pickled vegetables, fresh salads and sliced  fruits to grocery stores, local restaurants and hotels.The scope of the project included developing their brand identity, package design and food labels for various products. 

BRANDING

The focus of the brief was to create an identity that reflected the their heritage and values while informing customers their products was made by hand. I focused creating a brand with Korean symbols and colours, bringing clarity to the logotype, creating a mark that will adapt with their growing company.

PACKAGING

I designed a shrink wrap food label for seven different pickled products along with food labels for their new salads and fresh fruit product line, focusing on the ease of grab and go. These items are sold in grocery stores throughout Hawaii.