TAT Soda is an all natural, hand-crafted soda. Appealing to the brand aesthetics of your inner childhood with bold colors and iconic details.
When creating the logo for TAT, I wanted to create a simple, eye catching design. I found a typeface that imitated the angles and different weights evoking how the strength of a small stem can hold such a big fruit. The transparent layers in each fruit icon, replicates the layers of flavor you receive from each individual sip.